CRAIG MANNION

I’D FAQ ME

We created a campaign that helped introduce guys to the journey of self-confidence that comes when manscaping with an electric razor. We used television, social and a microsite that helped answer the Frequently Asked Questions (FAQ’s) about electric – giving guys the confidence to “Go FAQ Themselves” with their own Norelco.

The “My Life. My Card.” campaign helped American Express achieve the highest brand perception ratings in the companies history.

After a successful repositioning of the brand, we then started to change the campaign to focus on the card’s benefits. At this point we introduced the line “Are you a Cardmember?”.

Philips asked us to make the case that electric was simply better than manual. From there we created the idea of Stick With Technology. The campaign includes an integrated Facebook page that posts videos and photos, as well as a live Twitter feed of comments from customers about their experiences with the Phillips Sonicare line. It also provides suggestions on what to do with your manual toothbrush.

Tribeca Film Festival started as way to reinvigorate downtown post 9/11, but now needed a new purpose. The idea was to make it a Film Festival for the city and not just downtown. To support that they were going to be expanding the showings to theaters all across the city. It meant getting a much wider audience to know them and more directly – a lot more seats to fill. This campaign filled those seats to capacity and along the way helped Tribeca to its most successful year ever. A year in which TFF established itself as more than the pre-eminent film festival in New York City, but one of the more important film festivals in the world. The campaign continued for a few more years and still carries the tagline – Even The City That’s Seen It All, Hasn’t Seen This.

The arrival of 5G will radically change the way first responders do their jobs. Verizon wanted to show all the new and innovative ways that lives will be saved using the authentic voices of the people who always answer the call.

The work resulted in Citi ThankYou card acquisition and brand awareness hitting all time highs. Citi Mobile downloads increased as well.

Team Citi was a collective of American athletes who were competing in the 2014 Sochi Olympic games. The challenge was to marry the attributes of Citi products with the athletes in a way that was reflective of their lives. The games also offered a chance to highlight Team Citi and Citi’s Every Step Of The Way program. Through various media channels we highlighted the athletes, Citi products and a charity that helped pave the way for future athletes of Team USA.

Poster campaign to introduce the MOTORAZR2 with Crystal Talk technology that amplified conversation and reduced background noise.

As the country shut down to slow the spread of the coronavirus, small businesses quickly found themselves in an unprecedented crisis. Verizon quickly pivoted their existing B2B efforts to let them know they had a partner to help them stay up and running no matter what. This work was rapidly and remotely produced in the opening days of the pandemic.

Castrol wanted car enthusiasts to know that with Castrol EDGE, they had perfected the ultimate oil for premium cars. They also wanted the spot to run in over 85 countries around the world. The idea was to make a big, visual statement for the TVC, and then allow the online component to give a deeper dive into what made the oil so great. The result was greater market share worldwide.

Improv comedians were asked to present the trade in offer while reacting to the character thrown at them. In two days we shot about 50 different promos that ran on TV and as content online. These two are just a sampling.

ABC Sports had asked for a single, stop gap spot for College Football that was going to run for just a month. We touched on the traditions of the biggest college football programs in the country and produced twenty different spots that ran for two years. Here’s two of them.

Putnam asked us to change it’s tone both verbally and visually. It was a company that prided itself in tradition, but wanted to start to feel a bit more modern. The tone of the copy was a refreshing departure for the category. Along the way, we were able to create a custom font that was awarded by The Type Directors Club as one of the best new fonts of that year. The typography was adapted across all communications and identity.

Posters for local Marathon races throughout the United States.

This spot helped announce one of the biggest Wall Street mergers ever.